Paranthoz - Cloud Kitchen & Restaurant
Client Overview
Paranthoz is a newly launched cloud kitchen and restaurant specializing in healthy, nutritious meals. With a focus on delivering quality food made from fresh ingredients, Paranthoz aims to cater to health-conscious individuals seeking convenient, wholesome meal options.
The Challenge
As a new entrant in the highly competitive cloud kitchen market, Paranthoz faced the challenge of building brand awareness and driving online orders from scratch. The primary goal was to establish a strong digital presence and position Paranthoz as a go-to choice for healthy eating.
Approach
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Influencer Collaboration
Local Food Bloggers & Influencers: Partnered with well-known local food bloggers and health influencers to review Paranthoz’s menu items, focusing on the quality and taste of their healthy dishes.
Exclusive Discount Codes: Offered exclusive discount codes through influencers to incentivize their followers to try Paranthoz, boosting initial customer engagement.
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Content Marketing
Social Media Amplification: Utilized social media platforms such as Instagram and Facebook to amplify the reach of influencer promotions, reposting content from bloggers and creating buzz around Paranthoz's healthy offerings.
Engaging Posts: Created visually appealing and engaging posts showcasing Paranthoz’s best dishes, behind-the-scenes content from the kitchen, and nutritional benefits of their meals.
Customer Reviews: Shared positive customer reviews across social platforms to build credibility and trust, encouraging new customers to place orders.
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Targeted Promotions
Localized Campaigns: Ran targeted ad campaigns within the local delivery radius, highlighting exclusive deals for new customers and emphasizing the convenience and health benefits of Paranthoz's offerings.
Discount Promotions: Rolled out limited-time discount promotions for new customers, further driving interest and online orders.