Client: Today Is The Day
Overview for the brand we worked with - Todayistheday.app , a platform dedicated to helping individuals track their daily habits and achieve personal goals, needed to increase its online visibility and attract a larger user base. Despite having a robust and user-friendly app, their website traffic was not reflective of their potential reach.
Challenges Faced by Them
⏺Low Online Visibility: Despite having a great app, their website traffic was low.
⏺Poor Search Rankings: Struggled to appear in search results for relevant keywords.
⏺Limited Engagement: Their social media presence and user engagement were minimal.
Our approach for them, at Digiello
At Digiello Marketing, we embarked on a comprehensive SEO and marketing campaign to enhance Todayistheday.app’s online presence. Our strategies included:
1.SEO Optimization
✔Keyword Research: Identified high-impact keywords relevant to habit tracking and personal development.
✔On-Page SEO: Optimized meta tags, headers, and content across the site to improve search engine rankings.
✔Content Creation: Developed a series of blog posts and articles addressing common personal development topics, integrating targeted keywords to attract organic traffic.
✔Technical SEO: Improved site speed, mobile responsiveness, and fixed technical issues that hindered search engine indexing.
2. Content Marketing
✔Engaging Blog Content: Produced informative and motivational blog posts to engage visitors and encourage regular site visits.
✔Guest Posting: Collaborated with influential bloggers and websites in the personal development niche to publish guest articles, increasing backlinks and driving referral traffic.
3.Social Media Marketing
✔Platform Optimization: Enhanced Todayistheday.app’s presence on social media platforms like Instagram, Facebook, and Twitter.
✔Regular Updates: Scheduled regular posts showcasing user success stories, app features, and motivational content.
✔Engagement Campaigns Ran interactive campaigns such as challenges and contests to boost user engagement and brand loyalty.
4.Email Marketing:
• Designed eye-catching email campaigns featuring new arrivals, exclusive discounts, and personalized recommendations
• Implemented automated email workflows to nurture leads and encourage repeat purchases.
5. Paid Advertising :
• Launched targeted Google Ads and social media ad campaigns to drive traffic and increase conversions.
• Utilized retargeting ads to capture potential customers who previously visited the site but did not make a purchase.
Results
• Organic Traffic Surge: Achieved a 150% increase in organic traffic within three months.
• Improved Search Rankings: Todayistheday.app began ranking on Google for several high-competition keywords related to habit tracking and personal development.
• User Engagement: Enhanced social media presence led to a 30% increase in followers and a 25% increase in engagement rates across platforms.
• Conversion Rate Boost: Increased website traffic and improved user experience contributed to a 30% rise in app downloads and user sign-ups.
Conclusion
Our collaboration with them is a testament to the power of strategic SEO and marketing efforts. By addressing both technical and content-related aspects, Digiello Marketing was able to significantly enhance the online visibility and user engagement for Todayistheday.app, helping them reach their target audience more effectively.