Client: Today Is The Day
Overview for the brand we worked with - Todayistheday.app , a platform dedicated to helping individuals track their daily habits and achieve personal goals, needed to increase its online visibility and attract a larger user base. Despite having a robust and user-friendly app, their website traffic was not reflective of their potential reach.
Challenges Faced by Them
Low Online Visibility: Despite having a great app, their website traffic was low.
Poor Search Rankings: Struggled to appear in search results for relevant keywords.
Limited Engagement: Their social media presence and user engagement were minimal.
Our approach for them, at Digiello
At Digiello Marketing, we embarked on a comprehensive SEO and marketing campaign to enhance Todayistheday.app's online presence. Our strategies included:
1.SEO Optimization
Keyword Research: Identified high-impact keywords relevant to habit tracking and personal development.
On-Page SEO: Optimized meta tags, headers, and content across the site to improve search engine rankings.
Content Creation: Developed a series of blog posts and articles addressing common personal development topics, integrating targeted keywords to attract organic traffic.
Technical SEO: Improved site speed, mobile responsiveness, and fixed technical issues that hindered search engine indexing.
2. Content Marketing
Engaging Blog Content: Produced informative and motivational blog posts to engage visitors and encourage regular site visits.
Guest Posting: Collaborated with influential bloggers and websites in the personal development niche to publish guest articles, increasing backlinks and driving referral traffic.
3.Social Media Marketing
Platform Optimization: Enhanced Todayistheday.app’s presence on social media platforms like Instagram, Facebook, and Twitter.
Regular Updates: Scheduled regular posts showcasing user success stories, app features, and motivational content.
Engagement Campaigns Ran interactive campaigns such as challenges and contests to boost user engagement and brand loyalty.
4.Email Marketing:
Designed eye-catching email campaigns featuring new arrivals, exclusive discounts, and personalized recommendations
Implemented automated email workflows to nurture leads and encourage repeat purchases.
5. Paid Advertising :
Launched targeted Google Ads and social media ad campaigns to drive traffic and increase conversions.
Utilized retargeting ads to capture potential customers who previously visited the site but did not make a purchase.
Results
Organic Traffic Surge: Achieved a 150% increase in organic traffic within three months.
Improved Search Rankings: Todayistheday.app began ranking on Google for several high-competition keywords related to habit tracking and personal development.
User Engagement: Enhanced social media presence led to a 30% increase in followers and a 25% increase in engagement rates across platforms.
Conversion Rate Boost: Increased website traffic and improved user experience contributed to a 30% rise in app downloads and user sign-ups.
Conclusion
Our collaboration with them is a testament to the power of strategic SEO and marketing efforts. By addressing both technical and content-related aspects, Digiello Marketing was able to significantly enhance the online visibility and user engagement for Todayistheday.app, helping them reach their target audience more effectively.